us vs them
Aug 10, 2025
Form builders are a core part of any modern business — whether you’re collecting leads, running surveys, or launching a pre-order campaign.
Three popular choices in 2025 are Typeform, Jotform, and QueueForm.
While all three let you create attractive, customizable forms, they each have different strengths depending on your use case.
In this guide, we’ll break down their:
Core features
Ease of use
Design flexibility
Pricing structure
Unique strengths
…and help you decide which one is right for you.
Quick Comparison Table
Feature / Criteria | QueueForm | Typeform | Jotform |
|---|---|---|---|
Main Focus | Form builder + viral marketing features | Conversational, interactive forms | All-purpose form builder with templates |
Form Style | Conversational or multi-question | One question at a time | Full-page, multi-question layouts |
Ease of Use | Drag-and-drop simplicity | Very user-friendly | Beginner-friendly |
Templates | Pre-built viral waitlist, referral, and giveaway templates | 500+ templates | 10,000+ templates |
Integrations | Built-in email + Zapier integrations | 500+ (Zapier, HubSpot, Google Sheets) | 1000+ (Zapier, CRMs, Payment processors) |
Extra Features | Referral tracking, waitlists, gamified widgets | Logic jumps, quizzes, embedding | Payments, approvals, PDF automation |
Email Marketing | Built-in email automation | Requires external tool | Requires external tool |
Best For | Viral campaigns, startup launches, gamified forms | Surveys, lead gen, quizzes | Complex workflows, payment forms |
Feature-by-Feature Comparison
1. Form Design & User Experience
Typeform: Known for its conversational, one-question-at-a-time format. It feels personal and works well for surveys and quizzes.
Jotform: Offers traditional multi-question forms and a vast library of templates. Excellent for long forms, payment integrations, and complex workflows.
QueueForm: Lets you choose between conversational and multi-question layouts, but also adds gamified widgets like spin-the-wheel and scratch cards to keep users engaged.
2. Ease of Use
Typeform: Extremely beginner-friendly, minimal learning curve.
Jotform: Also beginner-friendly but with more advanced options for power users.
QueueForm: Drag-and-drop interface with pre-built templates for viral waitlists, referral campaigns, and giveaways — making it simple to set up growth-focused forms.
3. Marketing & Growth Features
Typeform: Great for data collection, but requires external tools for marketing automation.
Jotform: Supports CRM and email tool integrations but doesn’t have built-in viral mechanics.
QueueForm: Designed for marketing-first forms — every form can include referral tracking, milestone rewards, and email follow-ups without extra software.
4. Integrations
Typeform: 500+ integrations via Zapier and native apps like HubSpot, Google Sheets, Slack.
Jotform: 1000+ integrations including payment processors like Stripe, PayPal, and Square.
QueueForm: Built-in email marketing + Zapier support for 5,000+ apps, plus direct integrations with Webflow, Shopify, and email platforms.
5. Pricing
(As of early 2025 — subject to change)
Typeform: Starts free with limits, paid plans from $25/month.
Jotform: Free plan with generous limits, paid from $34/month.
QueueForm: Flat pricing starting at $29/month, includes all viral features + email marketing.
Final Thoughts
If your main goal is:
Beautiful, conversational surveys & quizzes → Go for Typeform.
Complex, multi-step forms & payment workflows → Choose Jotform.
Forms that grow your audience while collecting responses → QueueForm is a strong choice.
Why Many Startups Are Choosing QueueForm in 2025
While Typeform and Jotform excel in form design and flexibility, QueueForm is built for growth-focused businesses.
It combines:
Beautiful, customizable forms
Viral referral & waitlist mechanics
Gamification tools
Built-in email automation
…all in one platform, so you can collect leads and grow them into loyal customers from day one.
