What are the 7 Best UpViral Alternatives

If you’ve been looking for a way to run viral giveaways, referral campaigns, and waitlists, you’ve probably heard of UpViral.

While UpViral is a solid platform, it’s not the only player in the game — and depending on your needs (pricing, features, design, integrations), there may be better options in 2025.

1. QueueForm — Best Overall UpViral Alternative

QueueForm isn’t just a giveaway tool — it’s a complete viral marketing and waitlist platform built for startups, creators, and e-commerce brands.

Where UpViral focuses mainly on contests and giveaways, QueueForm goes further by combining referral-driven waitlists, viral widgets like spin-the-wheel and scratch cards, and built-in email marketing in one platform.

Key Features:

• Viral waitlists with live leaderboard rankings

• Milestone rewards and random winner giveaways

• Gamified widgets (spin-the-wheel, scratch cards)

• Embeddable forms for landing pages & emails

• Native email automation — no extra tools required

• Simple no-code builder like Typeform

Why Choose QueueForm Over UpViral?

• More flexibility — works for pre-launch waitlists, ongoing referral programs, and contests

• Built-in email marketing — no need to integrate another tool

• Widgets designed for e-commerce — boost engagement beyond a single campaign

✅ Perfect for: Startups, SaaS, e-commerce stores, and creators

2.Viral Loops — Premium Referral Campaign Templates

Viral Loops is a sleek platform for referral marketing with ready-to-use templates inspired by companies like Dropbox, Airbnb, and Robinhood.

It offers embeddable campaigns for websites and no-code tools, plus integrations with Webflow, Shopify, and WordPress.

🔑 Key Features:

• Plug-and-play viral templates

• Custom rewards and referral tiers

• Email notifications for referrals and milestones

• Analytics dashboard for tracking growth

• Integrates with no-code builders and CMS platforms

✅ Perfect for: Startups looking for battle-tested viral templates

3. KickoffLabs — Contests & Giveaways With Depth

KickoffLabs is a robust platform for running viral giveaways, leaderboards, and referral contests with detailed conversion tracking.

It offers advanced anti-fraud measures and bonus actions to boost engagement.

🔑 Key Features:

• Referral contests with leaderboards

• Instant reward delivery

• Exit-intent popups & embeddable forms

• Fraud prevention tools

• Bonus entry actions to increase social engagement

✅ Perfect for: Growth marketers running multi-channel campaigns

4. Prefinery — Developer-Friendly Beta Launches

Prefinery is a referral-driven waitlist platform built for technical teams. It excels at managing staged rollouts, private betas, and custom integrations.

🔑 Key Features:

• API-first with deep integration options

• Custom onboarding workflows

• Automated user segmentation

• Referral tracking & fraud prevention

• Email automation built in

✅ Perfect for: SaaS founders running controlled beta launches

5. Gleam — The Contest Powerhouse

Gleam is one of the most flexible contest platforms available, with over 100 different entry actions across social media, e-commerce, and content platforms.

While powerful, it’s more complex to set up than most tools on this list.

🔑 Key Features:

• 100+ entry methods (social follows, purchases, content uploads)

• Highly customizable campaign layouts

• Integrates with Shopify, YouTube, Facebook, and more

• Built-in fraud detection

✅ Perfect for: Businesses that need maximum flexibility in campaigns

6. KingSumo — Budget-Friendly Growth Giveaways

KingSumo is a low-cost giveaway platform made by AppSumo. It’s great for creators who want to grow their audience without a steep learning curve.

🔑 Key Features:

• Affordable lifetime deal available

• Unlimited giveaways

• Social share incentives

• Email integration with major ESPs

✅ Perfect for: Bloggers and creators on a budget

7. ShortStack — Advanced Campaign Builder

ShortStack is a marketing platform that goes beyond contests, offering full landing page and form-building capabilities.

🔑 Key Features:

• Drag-and-drop page builder

• Photo/video contest support

• Entry form customization

• Detailed analytics & segmentation

✅ Perfect for: Agencies and brands that want deep customization

Final Thoughts

UpViral is a strong tool, but the landscape in 2025 is full of more versatile and better-priced options.

If you want a tool that:

• Runs viral waitlists like Robinhood

• Supports gamified campaigns like spin-the-wheel

• Handles your email marketing without extra software

…then QueueForm is the #1 UpViral alternative to try in 2025.